“I moved to Paris from Copenhagen seven years ago and spent these years working on my second passion, digital, doing online communication for different agencies. I always wanted to combine these two passions and that’s pretty much how Nordkraft online concept store was born.”, shares Camilla.
The products at the pop-up store are carefully selected by Camilla herself in order to create a coherent expression, look and feel. But even her pop-up store couldn’t have come together without some digital gems.
“It’s clean and simple, very intuitive. The challenge I had before opening the pop-up store was making sure that products that come in different categories match in terms of style and looks. ”